Bill Tyson is president of Morrison & Tyson Communications, a national media relations firm that serves colleges, universities, education policy institutes, and foundations. Much of the company’s work has focused on advancing issues of higher education cost, quality, access, and diversity.

As a consultant in communications strategy development, Tyson has worked with the National Center for Public Policy and Higher Education in the release of their 50-state report card on higher education, Measuring Up; the National Survey of Student Engagement; the Community College Survey of Student Engagement; the Ford Foundation’s Campus Diversity initiative; and the Institute for Research on Higher Education at the University of Pennsylvania. In addition, he has provided national media consulting to well over a hundred colleges and universities.

Prior to his work in media relations, which began in 1980, Tyson served as a consultant in health-care development. He later directed a development and communications campaign to build a regional medical college and support the opening of the University of New England in 1978. Before that he worked as a newspaper national account executive, developing institutional advertising and marketing campaigns.

Bill is the author of "Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders"  Book overview: http://stylus.styluspub.com/books/BookDetail.aspx?productID=205689

Tyson is a founding board member of the National Survey of Student Engagement and former board member of the American Association for Higher Education. He also was an advisory member of the Documenting Effective Educational Practice and Building Engagement and Attainment of Minority Students projects.

Education: M.S. in public relations from Boston University; B.S. in business from Youngstown State University